SYNC 27 | SOTI's Flagship Partner & User Conference

SOTI's Flagship Event is Back!

Join Us In Amsterdam, Netherlands

Sep 21 – 24, 2027

Level Up. Lead the Way.

SOTI Keynotes

Don't miss our highly anticipated keynotes from SOTI executives. Learn about the latest exciting product updates, new innovations and industry insights.

Industry Partners

On-site industry experts are ready to answer your burning questions and address any specific pain points your business may be experiencing.

Expo Hall

Take a stroll through the Expo Hall to discover the latest in tech, network with industry professionals and experience demos firsthand.

Partner Awards

Celebrate the exemplary achievements of our top-performing partners. Nominees are selected from over 4,000 companies worldwide.

Location

Mövenpick Hotel Amsterdam City Centre & Passenger Terminal Amsterdam

Located right on the water, Mövenpick Hotel is the go-to accommodation for attendees and the location of several SOTI SYNC 27 sessions. At the heart of the Amsterdam city center, it offers spectacular views and is within walking distance of the central station, Amsterdam's historical centre, museums and cafes.

The Passenger Terminal Amsterdam is a customized space that encourages attendees to explore, network and learn. It will feature the SYNC 27 Expo Hall, keynote speeches, individual product sessions and more.

These conference venues are a few minutes' walk from one another, allowing easy access between the two.

Join Us for an Unforgettable Fun Night in Amsterdam!

Join Us for an Unforgettable Fun Night in Amsterdam! All aboard Oceandiva Original, a beautiful, multi-level ship for this year’s Fun Night! There is no better way to celebrate the end of a successful SOTI SYNC than by enjoying music, great food, casual networking and entertainment on the water.  Docked right by the conference and hotel venues, Oceandiva Original allows attendees to experience the freedom of the water. Its sheer size is enough to amaze, and each level offers something unique.

Things to do in Amsterdam

Van Gogh Museum See the iconic paintings of Vincent Van Gogh and learn all about his life story. Dive into the exciting imagery and bold colors that established Van Gogh as one of the most celebrated painters in history.

Canal Cruise Watch the city of Amsterdam transition from day to night during a canal cruise. Choose your preferred experience, such as a wine and cheese tasting, a guided historic tour or a sunset cruise.

Foodhallen Make sure you're hungry when visiting Foodhallen, a vibrant food market square. Established in 2014, the goal has always been to have the best street food concepts under one roof.

Zaanse Schans Take a trip back in time to the Netherlands in the 18th and 19th centuries by visiting Zaanse Schans – the village of Mills. This open-air museum showcases historic windmills and picturesque landscapes.

Vondelpark Explore Amsterdam's largest city park. Take a stroll on warmer autumn days or have a picnic lunch. This beloved green space also features free concerts, the statue of Vondel and more.

Anne Frank House Experience Anne Frank's story by visiting the historic museum. Learn about her life, the secret annex her family hid in and the persecution of Jews during World War II.

Memories from Previous Years